Founders' Note

Hello fellow entrepreneur,

True Business Design [TBD] was born out of a simple idea: helping innovators implement the right strategies to grow their business.

Having spent the formative years of our careers working with global marketing giants, we decided it was time to use what we learnt to build something of our own. Our first venture in Southeast Asia taught us just how challenging it can be to find the right technology, the right people, and scale—all at the same time.

If you’ve chosen to take the leap into entrepreneurship, start a small business, or simply go solo, let us tell you upfront—it’s not easy. If it were, everyone would be doing it.

But, there is hope after all.

Besides the initial funds, this is what anyone who wants to build anything needs-

Doing all of this alone isn’t easy. That’s why we built TBD—to walk with you through this journey and build something amazing together.

Let's connect. It'll be fun if we do it together.

Best,

Sudhansh & Akanksha

The Core Team

Sudhansh Jadon

Co-founder, Business Architect

Entrepreneur, Marketeer, and Tech geek with 15 years of experience working in Malaysia, Hong Kong, Singapore, and India.

A techie at heart, his passion lies within building innovative brands and products. He believes that while innovation is at the core of any product or business, it is almost impossible to achieve desired heights without equally effective marketing and distribution.

His foray into entrepreneurship started with launching Marketplace X in Malaysia during the peak of Covid, which helped offline brands with need to go online. After that he launched his own Digital Consulgency (Consulting Agency) in South East Asia, which specialized in helping brands to achieve their UN Sustainable Development Goals through cause marketing.

While managing multiple start-ups, he realized that product, marketing, sales, and growth cannot work in silos. This led to the beginning of True Business Design.

Akanksha Madiraju

Co-founder, Growth Specialist

Marketing Strategist with 13 years of experience driving growth & transformation for clients in APAC markets. Expertise in digital planning, performance marketing, programmatic advertising, and data-driven innovation.

Akanksha has led talented, diverse teams to deliver successful business outcomes.

Her recent achievements include launching a unified performance product that boosted brand recall at a lower cost, developing predictive eCommerce models post-COVID-19 to help brands anticipate consumer behavior in Asia, and contributing to Publicis SEA’s recognition as Campaign Asia’s eCommerce Agency of the Year in 2023.

Now, at True Business Design, Akanksha partners with entrepreneurs, using smart marketing strategies to help them stand out and succeed.

Specialists and Advisors

Neal Estavillo

Brand and Marketing

Having spent more than 3 decades in the marketing and brand design world, Neal brings in the unparalleled expertise in making any brand battle ready for an ever-changing consumer ecosystem

Ankit Shard

Performance & e-Commerce

With 12 years of experience spanning global brands like Philips, leading agencies such as GroupM, and D2C marketplaces, Ankit is a true T-shaped marketer, combining deep expertise with broad industry insight

Danish Usmani

Product Design

Dan has been a product design specialist for international start-ups for more than 14 years. He understands existing and future technologies, and breaks them down for non-technical founders to get them market ready